In exports, the most important step after selecting a target country is market research in that market. Basically, market research is possible in many ways, but certainly the most accurate way is field research. Through research in the target country, we find some critical information that identifies the entry route to the country:
- How is market segmentation in the target country?
- Who are the major and minor competirors in the target country?
- What are the specifications of similar products in the target country?
- What is the packing characteristics in the target country?
- What are the indicators that affect customer / consumer buying behavior?
- What are the pricing conditions in the target country?
- What are the requirements, permissions, and rules for selling the products in the target country?
- What are the distribution channels in the target country?
- What are the effective marketing tools and methods in the target country?
- And other questions that fully reflect the status of the target market ...
Busiland, in many countries of the world, has people who are market research specialist. We called them "MR Busilancer ". In the first step, the market research team carries out market research planning based on the objectives pursued in the target country. Then MR Busilancers begin marketing research operations based on planning. They deliver the results of market research to the data analysis team. The final output of this operation will be a detailed report that has multidimensional analyzes. Therefore, reasonable decisions and policies will be taken to reach the target country or to expand the presence in the country.
Do you want to order a Market Research Report for your target countries?
Please send an email to: imr@busiland.com
We will respond to your inquiry as quickly as possible!